Built to represent your brand.
Who we are, how we work, and why Japanese manufacturers trust us with their entry into Turkey.
Between Tokyo's craft and Istanbul's market, one standard.
Yuni Neva was founded on a simple conviction: the Japanese approach to beauty — precise formulation, respect for ingredients, lasting skin health — deserves a dedicated, expert home in Turkey.
We are not a marketplace or a reseller. We are a distribution partner. We import directly from manufacturers, register every product with the Turkish Ministry of Health, and build each brand's presence as if it were our own.
- Founded
- 2025 · Istanbul
- Focus
- J-Beauty only
- Background
- Cosmetic chemistry
- Network
- JETRO partner
Confidence is earned in how the work is done.
Manufacturer-direct, always
We buy directly from Japanese manufacturers under formal distribution agreements. No middlemen, no parallel imports, no gray-market risk to your brand.
Regulatory work kept in-house
ÜTS registration, PIF documentation and Turkish labeling are handled by our own team — never outsourced, never improvised. Every product reaches the market fully compliant.
A chemist reads every formula
Our founding team comes from cosmetic chemistry. We assess formulations, substantiate claims under Turkish regulation, and speak your R&D team's language.
One partner, full accountability
Import, warehousing, retail placement, e-commerce and marketing sit under one roof. You work with a single, responsible counterpart — not a chain of vendors.
Verifiable, from day one.
Every detail below can be confirmed through Turkey's official registries. We prefer it that way.